Sri Lanka, often referred to as the "Pearl of the Indian Ocean," is a top destination for travelers due to its rich cultural heritage, stunning landscapes, and diverse wildlife. Tourism in Sri Lanka offers a wide array of experiences, ranging from ancient temples and historic cities to beautiful beaches and lush tea plantations.
Sri Lankan tourism is gradually moving towards more and more eco-tourism, cultural tourism and health tourism. However, the development of tourism consciousness, more and more people attach importance to the rational use of resources and environmental protection, so the requirement for green hotels and green travel are increasingly demanding. There is an increasing interest in the cultural tourism products including experiencing that involves visiting cultural attractions including historical and archeological monuments, participating in craft and cultural fairs and festivities, and learning. Furthermore, wellness retreat concern with Ayurveda, yoga, and meditation attract people willing to relax and rejuvenate themselves in the beautiful nature. These trends could be seen as a sign of the new form of tourism in Sri Lanka which is socially, culturally, intellectually and spiritually more responsible.
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